Accept Credit Cards

How To Accept Credit Cards
By Matthew Coers

If you plan to do business online, then your website will need
to accept credit cards. For many, the idea of applying for a
merchant account sounds like a daunting task, but the truth is
that building an online store is incredibly easy these days.
The major credit card processing companies have improved and
streamlined the process of setting up accounts, and software
companies have had several years to improve their software to
the point that it is easy for non-technical business owners to
create and operate an online store effectively.

3rd Party Processors – The inexpensive way to start
For the beginning web entrepreneur, the most important issue in
credit card processing is how much product you think you can
realistically sell in a month. If you are selling less than
$1000 per month, then you will want to go with a “third-party
processor”. PayPal is the most widely known and reputable third
party processor, and you can easily set up an account with them.

Unlike traditional merchant accounts, PayPal accounts are free
to set up and cost nothing on a monthly basis. You will pay
more per transaction with PayPal than you would with a
traditional merchant account, but for low-volume start-up
businesses making less than $1000 per month, you will gladly
choose higher transaction costs over account set-up fees,
monthly account fees, minimum charges, interchange fees,
gateway fees, and perhaps worst of all, account cancellation
fees (just to name a few).

Steps You Need To Take To Set Up A PayPal Account

Bank Account – you will need a bank account for PayPal to
deposit your funds into.
Apply for a PayPal Account

Traditional Merchant Accounts
If your processing volume will be higher than $1000 per month,
then you will probably want to go with a traditional merchant
account. Credit card processing companies generally charge a
minimum monthly fee that is approximately equal to the amount
of money you would pay to process $1000 per month. Generally
speaking you can expect to pay around $50 per month in minimum
charges for a merchant account. As you process more, your costs
will go up, but the percentage of your gross sales that you pay
for processing should go down.

Steps You Need To Take To Set Up A Traditional Merchant Account

It is not difficult to set up a traditional merchant account,
but you will need to follow several steps in order to pull it
off.

Get a business license
Get a business bank account at your bank
Make sure your web host supports your shopping cart system (you
might even be able to get your shopping cart system bundled in
with your credit card processing services for free).
Try to determine the amount of business you will generate. Your
credit card processing company will want to know how large each
transaction will be, and how many transactions you expect to
have per month.
Negotiate with merchant account providers and establish your
merchant credit card account (see list of merchant account
providers).

Following are several merchant account providers you may be
interested in contacting:

www.paypal.com
PayPal allows you to accept payments instantly without the need
to set up special accounts or sign long-term contracts. You will
want to strongly consider using this one if you are processing
less than $1000 per month.
www.totalmerchantservices.com
Total Merchant Services is one of the largest resellers of
merchant accounts both on and offline, and are trusted by
literally tens of thousands of businesses of all sizes. They
use First Data as their back-end processor.
www.merchantexpress.com
This is a well-respected processor that services both on and
offline businesses.
www.expandyourbusiness.com
CardService International provides a very helpful eBook that
you can download for free

Some Issues You Want To Consider

Generally speaking you will be more concerned with up-front and
recurring fees rather than the discount rate that processing
companies will quote most prominently. The hidden fees
generally eclipse the discount rates – especially for low
volume start-up businesses.

Try to accurately estimate your business volume when you fill
out your applications. The risk department at your processing
company can put a freeze on your account if your volumes move
significantly outside the estimates you have provided them.

If you do experience a sudden spike in orders, you should
contact the risk department of your processing company to make
them aware of the spike BEFORE it hits their system. They may
want to have you send them details about the orders and provide
proof that the orders are legitimate. As inconvenient as this
is, it is far better than getting your account frozen.

Make sure you understand what fees you will be responsible for
if you need to cancel your account before the end of your
contract. You may find that you need to shut down your account
for a variety of reasons, and you don’t want to find out about
exit fees after you get the bill!

In conclusion, you should start off your search for credit card
processing by making a realistic estimate of your processing
needs. If you believe you will be processing less than $1000
per month, then you will probably want to work with a
third-party processor like PayPal. If you will be processing
more than $1000 per month then you will want to work with a
traditional credit card processing company (see list of
processors above). You should be more concerned with upfront
and recurring fees than with the discount rate. Once you have
selected a processing company, you will want to make sure you
have your business license and business bank account. Finally,
you will need to make sure that your shopping cart system
supports your processing company.

About the Author: Mr. Coers specializes in helping
entrepreneurs build effective web businesses. His website,
http://www.profitchoice.com contains useful articles and
"how-to" guides to help organizations build their brands and
sell more effectively.

Source: http://www.isnare.com