Tuesday, August 7, 2007

Accept Credit Cards

Credit Card Chargebacks: A Merchant's Most Difficult Challenge
By [http://ezinearticles.com/?expert=William_Hamilton]William Hamilton

Joe Q. Merchant, a successful e-commerce business owner, opens a letter from the Chargeback Department of his credit card processing company. “What’s this?” he wonders, intuitively knowing that this can’t be good news. His suspicions are proven correct when he reads this retrieval request form where he must provide information about a particular transaction. While no specific reason is offered as to why this request has been initiated, Joe knows that he must comply to avoid a chargeback – where funds can be taken out of a merchant’s account due to a variety of reasons and placed back into a given customer’s account.

Joe ponders what went wrong with this particular transaction. Is it possible that a member of his staff accepted an invalid credit card (e.g., expired date)? Has there been a processing error (e.g., an input error has been committed where the wrong account has been charged)? These scenarios are very unlikely, Joe decides. In all probability, a customer has either disputed a) the validity of the transaction (i.e., whether the customer has authorized the transaction) or b) the quality of the service and/or product (i.e., the customer has voiced dissatisfaction and wants a refund).

According to guidelines set by Visa, Mastercard, American Express and Discover, Joe Q. Merchant must reply with written correspondence, providing all the requested information – in an expedient fashion – in an attempt to rebut any possible chargeback. (A review committee will eventually render a decision as to the legitimacy of a chargeback.) But the retrieval request has indicated the date that this information must be received. If the merchant offers evidence of a transaction after this date, a chargeback will ensue and the merchant will automatically lose those hard-earned dollars that he/she may have already spent.

Online merchants, such as Joe, have more difficult obstacles to overcome than retail merchants in the resolution of chargebacks. After all, those who generally swipe credit cards have a transaction slip or receipt. If a card does not swipe through a credit card terminal, retail merchants must run the card through a manual imprinter to prove that the transaction was authorized. In contrast, those who run businesses online will not have such a physical receipt proving that the customer authorized the sale. This is why online transactions are categorized as “card not present” or “customer not present.”

Every year, a myriad of chargebacks result when customers claim that they never received the merchandise. In such instances, it is imperative that the merchant has a proof of delivery notice, indicating the date with the customer’s signature. If the signature on this notice belongs to another individual (e.g, neighbor) or even if the customer claims that he/she never signed for the item (signature is not clear), the merchant can lose the chargeback. It is always best that an online merchant use the Address Verification system (AVS) to ensure that the address listed on the customer’s credit card matches the billing address. Moreover, it is advisable to check for Visa’s CVV2 code or Mastercard’s CVC2 code – the three digits printed on credit cards near the signature panel in the back of the card – to help determine the validity of a sale. This aides the merchant in helping to identify a cardholder in a non-face-to-face transaction.

Of course, the merchant may then insist that the billing address and ship to address be the same to reduce the possibility of a chargeback. (As an added measure of protection – as a proactive maneuver – a merchant may fax a customer an order or invoice form and ask that the form be faxed back so that the customer’s signature may be on file. In another scenario, if the customer has initiated a chargeback for non-delivery of goods, before 30 days has elapsed from the time that the transaction occurred, the merchant can respond that ample time for shipment was not provided – especially if he/she can submit the terms of agreement, indicating the delivery date. If the merchant knows that delivery will be delayed, it is imperative to contact the customer should the customer derive the conclusion that the shipment was never made. Moreover, at least with phone orders, the merchant may even decide to postpone charging the card until the delivery is near completion or completed.

The retrieval request/chargeback battle becomes even more complex if the customer claims that the product or service does not live up to the customer’s expectations. If this has occurred, Joe Q. Merchant needs to submit his refund policy and proof that the customer was made aware of such a policy.

If a product was purchased, the customer must return it before a chargeback can be initiated – at least if the customer used a Visa or Mastercard. It is then up to the merchant how to proceed (i.e., to either grant or deny a refund). Disputes regarding a service fall in a very gray area. While it is mandatory that the customer attempt to work out an agreement with the merchant before attempting to charge back payment, such a conference may result in a stalemate. The almighty refund policy may help the merchant but if there are loopholes, the customer may very well be deemed victorious. And it should be clear that any “tie” goes to the customer; if the merchant cannot provide conclusive evidence that services rendered were thorough and appropriate or if there exists reasonable doubt, Joe Q. Merchant will not only have lost time with the customer but his money. And if the customer asserts that services were not rendered at all, Joe needs to show evidence of his work to the processing bank or a contract that spells out that he intended to provide service on a future specified date. Again, any inconclusivity that Joe fulfilled his obligation or planned to will result in a thinner wallet for Joe.

Although Joe Q. Merchant was quick to dismiss the notion that a point-of-sale processing error transpired, he needs to realize that there exists the possibility for human error on any given transaction. What happens, for example, if a customer has inadvertently been billed twice for a product or service? What happens if a customer cancelled a recurring billing charge but was still assessed a charge? In business, attention to detail is a must. But if Joe or a member of his staff erred, a credit to the customer must be issued posthaste.

Of course, the best way to prevent chargebacks starts with Joe’s actions and not necessarily the customer’s actions. Are safeguards in place to prevent processing errors? For instance, on phone orders, do the merchants’ representatives ensure that every given digit, including the expiration date, is absolutely correct? Are orders confirmed by fax?; Are phone numbers checked with directory enquiries?; Are customers contacted back by phone to confirm the telephone number?

Internet orders need to be evaluated, too. Are fraud-preventative devices, such as the AVS and CVV2/CVC2 code employed? Was the customer’s address verified by calling the card issuing bank’s Voice Authorization Center? (Alternatively, the merchant can automatically decline any transaction where there is an AVS mismatch.) Is the refund policy easily accessible and observable on the website? Does a recognizable Doing Business As (DBA) name with a concomitant phone number appear on the customers’ statements? Are signed delivery receipts obtained?

Logic and intuition are powerful tools in preventing chargebacks, too. If Joe Q. Merchant has an uneasy feeling about a transaction (e.g., the customer is willing to pay additional fees for faster delivery for a high-ticket item, the customer has a domestic billing address but a foreign shipping address, etc), he needs to proceed with caution. High-ticket items are profitable but risky and Joe Q. Merchant must especially perform his due diligence with such transactions.

A yellow light should also appear for any foreign order, particularly those that originate from certain problem countries like Singapore or Indonesia. Indeed, Joe needs to weigh the benefits vs. the potential cost of doing business outside the States.

Although chargebacks can raise their ugly head for any merchant, Joe Q. Merchant realizes that by taking a thorough, hands-on and cautious approach, he can substantially reduce or eliminate their occurrence. As an added measure of protection, Joe will conduct business ethically and responsibly and reach out towards his customers to ensure their satisfaction. He will, for example, describe products and/or services with accurate descriptions, provide a clear and fair return policy and establish dialogue, whenever possible, with the customer – either before, during or after a given transaction.

Advancing technology, to better identify customers (e.g., Verified by Visa or SecureCode provided by Mastercard), will serve to reduce fraud and/or limit chargebacks. But until technology catches up with the oft-unpredictable world of e-commerce chargebacks, Joe Q. Merchant can look towards one reliable stop-gap measure: himself.

Copyright 2006 William Hamilton

William Hamilton owns a payment processing company, IntelliCollect (a subsidiary of United Bank Card), a firm offering cost-effective payment processing solutions. Services are listed at: http://www.intelli-collect.com

Article Source: http://EzineArticles.com/?expert=William_Hamilton http://EzineArticles.com/?Credit-Card-Chargebacks:-A-Merchants-Most-Difficult-Challenge&id=187377

Tuesday, July 31, 2007

Accept Credit Cards

Why You Should Refinance Your Credit Card
By Max Hunter

Getting the Right Rate Can Save YOU Thousands

A credit card debt can be like the worst sort of trap. Like a
wound that won’t heal, a monthly minimum payment – with
ceaseless regularity and endless strain on your budget – leaves
your account. It’s to pay for the Christmas shopping, or the
last July 4th party, or your holiday two years ago. You don’t
know; frankly you care less – you just want to see it gone. But
when your next statement arrives, the hole your minimum payment
should have burned in your debt is no smaller – the sore remains
unclosed.

Is this situation familiar? Is it you?

If it is, you’ve not heard the worst of it yet. The way that
credit card companies exist and thrive is by exploiting your
debt burden. They’ll lend and lend and lend, until you get to
the point that the most you can pay back each month is the
minimum payment – usually around 2.5 per cent of the balance.
The problem with this is that they hit you with a load of
interest, sometimes amounting to 2 per cent of the balance. If
only one half of a per cent is being paid back it doesn’t take
much math to figure out the amount of time it could take you to
pay back your debts.

In fact, if you’re paying repayment insurance, in some
instances you can pay back less than the amount of debt
accumulating.

It’s a horrible, self-perpetuating cycle of hemorrhaging money,
but the good news is twofold.

First off, you’re not alone. Thousands upon thousands of
decent, hard-working Americans are in this position through no
fault of their own but necessity and the demands of modern
living.

Secondly, if you’re stuck in this horrible cycle of bleeding
money, the chances are that it can be at least partially
redressed. Many Americans have – and still do – unwittingly
signed up to credit card deals that are uncompetitive,
over-priced and unnecessarily expensive. What many don’t
realize, is that simply because you have pledged allegiance to a
particular credit card company doesn’t mean to say that you are
stuck with them for life. There’s a way out that can save you
hundreds, if not thousands of dollars a year and help you pay
off your debt burden more quickly.

Transferring the balance of your credit card to another one is
a way of paying off your existing debt with a new credit card
that you take on at a cheaper rate. In many cases this can be
set at 0 per cent for a period of a number of months, before
reverting to a higher rate. By switching to such a card – and
then another at the end of the interest free term, and maybe
even another after that, it gives you a clear run at reducing
your debt, without it spiraling ever further upwards. Even if
you’re still only paying 2.5 per cent off the balance a month,
far better to do that than knocking off one half of a per cent,
or less.

By bundling up the old expensive credit card debt, getting rid
of it, then paying back the new credit card at a lower rate, you
can save countless dollars each month. You can save even more
money by paying a bit more each month, thus clearing the debt in
a shorter time. By doing this you’ll free up more dollars
further down the line enabling you to spend them on something
really nice.

Unfortunately, 0% deals are not always available to all
customers. If you’ve got a credit rating that’s in some way
below scratch, it is probably unlikely that a 0% credit card
will be made available to you. It’s a sad fact of finance that
the best deals seem to always be available for those who need
them the least.

That said, there are a number of other excellent credit cards
on the market through which you can save many dollars. Even if a
balance transfer rate is as high as 10 or 12 per cent, if you’re
paying upwards of 20 per cent on your existing deal then you’re
clearly going to save a stack of money – even if it’s not as
much as you might have liked.

If you’re concerned about how much you’re paying each month on
your credit card repayment it certainly pays to check out your
existing interest rates and compare them to some of the balance
transfer rates available at competitors: it’s almost a certainty
that you’ll save yourself more than a few dollars.

Even if you’re not worried about your existing credit card
deal, it’s worth checking out the market to see if you can get a
better deal. Complacency doesn’t pay, but a bit of awareness can
save you a lot.

About the Author: Max Hunter is the author of many credit
related articles. If you are looking for help with Home Loans or
any other type of credit issue please visit us at
http://www.creditcardunlimited.com

Source: http://www.isnare.com

Friday, July 27, 2007

Accept Credit Cards

Benefits Of Online Credit Card Processors
By Matt Garrett

We have all heard of PayPal. PayPal is an online credit card
processor that allows online businesses to securely accept
credit cards as a form of payment. In addition to PayPal, there
are additional online credit card processors.

Online shopping has dramatically increased in popularity and
each day more consumers think about purchasing online. Online
shopping is popular because it is generally easy and
convenient. Online credit card processors help to make online
shopping hassle free. Online credit card processors are used by
large or small businesses. In additional to nationally known
companies, online credit card processors make it easy for
work-at-home individuals to successfully make a profit selling
homemade or wholesale merchandise.

For individuals interested in starting their own online
business, finding the perfect online credit card processing
company make take sometime. Credit card number are valuable
information and unfortunately many account numbers are stolen
each day. In addition to protecting the assets of your
business, obtaining a secure online credit card processor will
also protect your customers. Consumers do not want to be
shopping or handing out valuable personal information to an
unsecured website or credit card processing company. The best
way to determine the success of online credit card processors
is by searching for customer feedback on the internet. Many
times clients will post feedback when they have had a positive
or negative experience with a company.

In addition to personal and business security, fully
researching the various different online credit card processors
is a potential way to increase your profits. For allowing you to
use their services, you are charged a fee. The fee and rates
will depend on the online credit card processor in question.
For this reason, it is important to shop around and find the
best value for your money. Although cheaper rates are nice, it
is not always better. Go with your gut instinct, if something
seems too good to be true it may be. Research is an important
tool in keeping your profits intact.

It is not uncommon to come across online credit card processors
that offer certain guidelines or restrictions on their services.
For example, there may be a select few of online credit card
processors that limit the amount of sales it processes. This
limit may be monthly, weekly, or even daily. If your business
becomes a success, this restriction could only hurt it and
could cause you to lose potential profits.

Another restriction may include the type of business that you
are operating. Although each online credit card processor is
different and they tend to operate under different standards,
some online businesses may be a violation of their standards. A
few examples of the businesses that online credit card
processors may refuse to service are gambling sites, adult
sties, or pharmacies. Before entering into a contract with an
online credit card processing company, it is important to read
through their contract rules and guidelines.

Credit cards are used by consumers because they are a
convenient and easy way to participate in online shopping. If
you are operating an online business, whether it be large or
small, consider accepting online credit cards. There a wide
number of online credit card processors available to serve your
needs and help your businesses grow.

About the Author: Matt Garrett, SEO Services
http://www.Accept-Credit-Cards-Online.co.uk

Source: http://www.isnare.com

Thursday, July 26, 2007

Accept Credit Cards

Accept Credit Card Merchant Account
By Shane Penrod

If you’re looking to expand your business, you can soon accept
credit card merchant account payments by applying for a
merchant services account. Many lenders and financial
institutions are eager to provide this account to responsible
entrepreneurs who seek to provide credit card payment options
at their business. Whether you sell products from your home,
travel around to provide consulting or training services, or
conduct business solely over the Internet, a merchant services
account can help move your company into the e-commerce arena.

When you are ready to accept credit card merchant account
payments for your goods or services, start by shopping for an
established banker or lender that can offer you a merchant
services account. Look for a company that has been in business
for several years and enjoys a good reputation. You may want to
check with the Better Business Bureau to ensure that the company
is not running a scam and that it can provide as well as
maintain the benefits it offers. When you locate two or three
companies that you might want to work with, compare their
terms, prices, and equipment options. These can vary widely, so
first have an idea of what your company and customers need.
Don’t try to bite off more than you can chew by taking on too
much debt at first for equipment you may never or seldom use.
Instead, stay focused on your primary objective, which may be
as basic as processing credit card payments from customers who
stop by your restaurant for a meal. Only when you identify a
real need for additional services should you consider extending
your credit and your budget to buy these things, which might
include a pager, an e-check and debit processor, or a Website
credit payment processor.

If your business continues to grow and you want to accept
credit card merchant account payments on a wider scale, you can
set up a company Website to promote your company and offer
credit card processing options. A Website will let customers
visit any time it is convenient for them to do so, and you
don’t have to maintain a staff person on call to answer
questions. Just add an email option to the site, and your
clients can send questions, orders, or suggestions to you
directly, in addition to making credit card payments on goods
purchased at the Website. The site may include a product or
service description, price list, FAQs, and other relevant
details that will help answer customers’ questions and clear
the way for them to order online. Many people prefer this
shopping method to paying in cash or in person.

Accepting credit card payments can cost as little as a few
cents per transaction or an overall low percentage rate each
month. There may be additional fees, whoever, so be sure to ask
before signing a contract. Inquire about a domain name
registration, hosting fees, and site maintenance service terms.
Then get ready to watch as profits climb when you learn how to
accept credit card merchant account payments online.

About the Author: Shane Penrod is the founder of
Merchant-Account-Quotes.com Specializing in allowing merchants
the ability to shop and compare multiple quotes from national
merchant account providers. For free quotes on merchant account
rates and fees, please go to
http://www.merchant-account-quotes.com

Source: http://www.isnare.com

Wednesday, July 25, 2007

Accept Credit Cards

Best Credit Card After Bankruptcy... How To Find One
By R. Lawrence Anderson

Finding the best credit card after bankruptcy is not that
difficult, if you know where to look and what to look for.

Let’s start by talking about secured and unsecured credit
cards. When it comes to applying for a credit card after
bankruptcy one question that a lot of people seem to have is:
Should I apply for a secured credit card or unsecured credit
card?

In case you don’t know the difference, a secured credit card is
secured” by a special savings account you establish with the
credit card issuer which acts as collateral for your credit
limit.

For example, you deposit $500 in a special savings account and
then have a $500 credit limit. If you default, the credit card
issuer simply takes the money in your special savings account.

Unsecured credit cards are just that – unsecured. Meaning the
person fills out a credit application and, based on their credit
report, income, etc. are approved for a certain credit limit. Of
course, they could also be declined depending
on the credit card issuer’s guidelines.

So which is best? It depends on your credit history. However,
if you apply for a secured credit card you have a higher chance
of getting approved versus an unsecured credit card.

But be careful. Not all secured cards are created equal. And to
make matters worse, there are tons of banks out there pushing
secured credit cards!

So how do you find the best credit card after bankruptcy? Come
up with a list of criteria that the secured card needs to meet
in order for you to consider it. When I’m researching secured
cards, I apply eight criteria. Not many meet these criteria so
I’m able to narrow down the choices quickly.

What are the some of the eight criteria? For example, a low
interest rate is important. While researching some secured
credit cards I ran across one with an interest rate of 23.99%
and another with an interest rate of only 9.25%.

This is just one of the criteria I use to find the best credit
card after bankruptcy – and look at the potential savings! Over
several years you could save hundreds or even thousands of
dollars in interest depending on the balance you maintain.

Okay, here’s another criteria: application fees. Again, I found
some secured credit cards that have no application fees and one
that had a… are you ready for this… $120 application fee! Sadly,
people have paid it!

Let me give you one more criteria you can use to find the best
credit card after bankruptcy: You want to make sure the secured
card issuer reports to all three credit bureaus. But you also
want to make sure they report it a certain way.

I don’t have room here for all eight criteria, but hopefully
this gives you an idea of some of the things you need to look at
when it comes to finding the best credit card after bankruptcy.

By the way, don’t apply for too many credit cards at once. If
you do, it can hurt your credit score. That’s why if you’re
uncertain as to whether or not you’d be approved for an
unsecured credit card it may be better to apply for a secured
credit card.

Now you know some steps you can take toward finding the best
credit card after bankruptcy!

About the Author: R. Lawrence Anderson is author of After
Bankruptcy Credit Solutions, which shows individuals how to
qualify for credit and loans after bankruptcy. For details
visit: http://www.bankruptcy-credit-solutions.com

Source: http://www.isnare.com

Tuesday, July 24, 2007

Accept Credit Cards

Accept Credit Card at Trade Show
By [http://ezinearticles.com/?expert=Shane_Penrod]Shane Penrod

Are you wondering whether to accept credit card at trade show options? You know how it goes. You register for a show, set up your booth, and over the course of the event you find that lots of customers want to buy your products. If you are stuck making change for cash payments or trying to decide whether to accept a personal check, you could spend a lot of time and lose many customers in the process. Those who prefer to pay by plastic will head to your competitors’ booths where they can swipe a card and be on their way in a few moments’ time. With a credit payment processor, you can be the one swiping the plastic and ringing up the sale. So how can you get set up to receive credit card payments at a trade show? It all starts with a merchant services account.

If you are exploring whether to accept credit card at trade show possibilities, you should consider opening a merchant services account. Many banks or other financial institutions offer this commercial-grade company account. They will often let you submit an application over the Internet at their Websites and get back to you with an answer in a day or two. When your application is approved, you can take advantage of the great financing options that the bank will provide in underwriting a credit processing account so that you can accept credit card payments from your customers either on-site or at a remote location, such as a trade show. Simply buy, lease, or rent a wireless credit processor and take it with you to the show. Your customers will love the convenience of using plastic over cash, and you will love adding up profits at the end of the day.

When you decide to accept credit card at trade show options, your journey into e-commerce should be smooth and clear. If a problem should arise, you can report it to the service technician who is responsible for maintaining your equipment. If you buy the unit outright, however, you may want to consider purchasing an accompanying service agreement in case a glitch should develop. Take your wireless unit to the trade show with you, set it up in a safe place where it won’t fall or get damaged, and put up a sign, if you have one, alerting customers to this credit paying option. If you also have a company Website, you may want to hand out fliers with your Web address on it so they can visit online to make additional purchases, using their credit card paying ability at that location as well, assuming you have set up your site to receive secure credit payments.

Going to the trade shows is a great way to see and be seen by customers and competitors. Imagine taking your credit processing equipment to facilitate sales while there. Give some serious thought to reasons that will benefit both company and clients as to why you should accept credit card at trade show options.

Shane Penrod is the founder of http://www.Merchant-Account-Quotes.com Specializing in allowing merchants the ability to shop and compare multiple quotes from national merchant account providers. For free quotes on merchant account rates and fees, please go to http://www.merchant-account-quotes.com

Article Source: http://EzineArticles.com/?expert=Shane_Penrod http://EzineArticles.com/?Accept-Credit-Card-at-Trade-Show&id=103872

Monday, July 23, 2007

Accept Credit Cards

Accepting Credit Cards - Positives vs. Negatives
By [http://ezinearticles.com/?expert=Scott_Burke]Scott Burke

Today there are hundreds of thousands of small & medium size businesses in this country that take orders via credit cards. In addition, every day in this country, there are hundreds of companies entering the world of e-commerce. They come from many industries including retail, internet, mail order, home based businesses, B2B, professional services, wholesale and mobile businesses. In many cases they are "taking the plunge" to accept credit and debit cards for the first time. Some are successful and some are not. As with any other business venture, the companies that do their homework typically have a better chance at being successful.

To help you start your homework, let's look at the advantages of accepting credit cards for your business.

6 Benefits of Accepting Credit Cards

1. Convenience - You probably already know that accepting alternative forms of payment like credit and debit cards helps make it more convenient for people to pay you. This will increase your sales and profits. Some studies say by 30 -100% or more (Visa International).

2. Increases Your Credibility - Did you also know that advertising your acceptance of credit and debit cards increases your credibility? It's true. The public knows that a Merchant Account status is not always easy to get and will look at you as more of a solid company -here to stay. "Hmmm... doesn't accept credit cards? Is there some kind of credit problem I should know about this company?"

3. Increases Your Average Sales Order - Were you aware that you're AVERAGE SALE AMOUNT GOES UP when you accept credit cards? Studies prove (and I am sure it's true of most of us) that when we are ready to make a purchase and we are paying with a credit card we are more inclined to purchase the "upgrade" product or service. Human nature seems to cause most of us to be inclined to purchase the "better model or service upgrade" when we can finance the purchase with a credit card.

4. Impulse Purchases Go Up - Did you also know that your willingness to accept credit cards also causes impulse purchases to go up? Customers are more likely to purchase when they can use a credit card versus paying with cash or a check. For some reason human nature - especially in the US - causes us to think paying on credit is easier.

5. Increases Cash Sales - I bet you didn't know that the mere presence of credit card logos at your business location increases CASH sales. A fascinating study was explained in the book Influence by Robert Cialdini. This scientific experiment documented that the mere presence of Master Card/ Visa logos will increase cash sales by as much as 29% in controlled studies - even though credit cards were not used! If your business accepts cash, this is an extra bonus of accepting credit cards and advertising that you do.

6. Cuts Back on Bad Checks and Collection Costs. -By accepting credit and debit cards through a reputable Merchant Account Provider, credit cards orders will be screened for fraudulent transactions. Some providers, like Cardservice International, will take extra steps on address verification, verifying the extra four digits on the credit card, and blocking selected credit card numbers, Internet protocols, names or addresses. These are extra safety measures you can take to find peace of mind that the orders you are receiving - particularly on the Internet - are legitimate. When a customer is a "slow pay", a common collection technique is to call the customer and suggest they give you their credit card information over the phone right then to clear up the default. Without this option you would typically have to wait to see if the customer sends you a check like they said they would.

Disadvantages of Accepting Credit and Debit Cards

Like anything else, the benefits of increasing sales and profits by accepting credit and debit cards do not come without some risks. Sure, one disadvantage is that you have to pay a percentage of the sales that are paid to you with a credit or debit card in rates and fees. You also have to wait from one to three days for your money to post to your checking account. You should be aware of other issues also.

1.) Chargeback Risk - The customer who paid you with a credit card has up to six months to dispute the charge. Should they not be happy with the product or service, they would typically call you and negotiate a resolution. Should you decide to give the customer a credit than you will typically pay your Merchant Account Provider the same rates and fees that you paid when you accepted the charge - even though the money is flowing OUT of your account.

Worse yet, the customer may still be dissatisfied after calling you because you felt a credit was not justified. The customer may not call you at all.

In any event, the customer has the right to dispute the charge and write a letter to the bank that issued them the credit card they paid you with. The bank will contact the Merchant Account Provider who will then contact you to "retrieve" the signed receipt or possibly other evidence of the sale. This is called a "retrieval request" and usually costs $10 or more. The Merchant Account Provider may "charge back" the amount, which also has a fee of $10 or more. Consumer Protection Law will usually side with the consumer and not you.

Should the order be a Mail Order / Telephone Order (MOTO) or an Internet order then your defense is very weak because you may not have a signed receipt. Make sure your "Descriptor" includes your phone number. This is the name of your business which the customer sees on the credit card statement they get showing the charge. If your phone number is included the customer will have a greater likelihood of calling you first to resolve the dispute. This could save you both a Retrieval Request fee and a potential Charge Back fee.

2.) Your Money Can Be Held Back By the Merchant Account Provider. An ounce of prevention may be worth a ton of headaches. When you filled out your Merchant Account Application you were asked the type of business you have, the monthly volume of sales you anticipate, and the average order size you anticipate. The reason Merchant Account Providers run a credit report on you and are concerned about your business type and sales volume is because ultimately the Merchant Account Provider has to make good your charge backs if you are not able to.

Should you declare bankruptcy, not ship your product, provide your service inadequately, or even be running fraudulent credit card orders, the Merchant Account Provider could really be hurt. Because of this, a "Loss Prevention" department will watch your processing activities and has a good idea of the types of businesses that have greater risk to the Merchant Account Provider. A Merchant (or the sales rep) may describe the business differently than it really is in order to get the Merchant Account Application approved more quickly. Once the Merchant Account Provider finds this out, they may hold your funds until everything is straightened out.

Spikes in your processing above your average daily approved sales volume estimate and much larger average order sizes than you were approved for will also concern the Merchant Account Provider. Trouble sometimes arises when a Merchant is stacking up credit card orders waiting for their Merchant Account to both be approved and setup properly. The Merchant finally goes live and keys in a bunch of orders the very first day. Alarm bells go off.

The lesson learned is to make sure your business description, monthly volume estimate, and average order size (or average ticket) are all correct. If you have more than one business make sure you set up each business properly and separately. The expense to do this is not great compared to the risk. The right kind of credit card terminal, as example, permits multiple Merchant Accounts.

The Bottom Line

Make sure you keep your Merchant Account Provider informed. Are your sales seasonal - which could cause a spike? Did you make a large sale that you keyed into your terminal or software that is well above your estimate of average order size? Are you getting into another business all together? Save yourself some headaches and call first for advice from your Merchant Account Provider.

You also may want to look at the cost of NOT accepting credit and debit cards. Never mind all the hype about "My sales increased 500% because I started accepting credit cards." - Although in some cases I have seen this to be true. DO think about the likelihood of getting even just a few "extra" orders for your product or service because you accept credit and debit cards. Based on your average order size, how much profit will you make on each of these "extra" orders. Add to that the savings on labor by possibly not having to send out invoices. What about the labor savings by converting to an electronic check service so you just enter the check information on the Internet. Add to that using credit and debit cards as a collection technique for your slow pays. I know it sounds self serving because I am in the business but it is hard for me to imagine ANY business not choosing to offer as many payment methods as possible to their clients and customers. The question becomes one of choosing the best method of accepting credit and debit cards - not whether to accept debit and credit cards for your business or not.

What this guide is all about is giving you the education to make a decision on a Merchant Account Provider, a bank, or even a third party processor based on a cost benefit analysis and your service needs.

About The Author

Scott Burke; President of iMAX Business Solutions in charge of sales, strategy, and execution and thus is responsible for managing all aspects of the company's marketing, communications, new accounts, and support.
For more information on how your business may benefit from accepting credit cards now. Click over to [http://www.cmscreditcards.com ]http://www.cmscreditcards.com.

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